November 1, 2016

Volume 160, Issue 11, 1 November 2016

Field study Impact of Social Marketing on the Attitudes and Behavior of Consumers of Power Houses

Nihat Kaya

Department of Industrial Engineering, University of Delhi, New Delhi, India


 Attitudes play an important role in the life, behaviors, personal and social human thoughts. Psychologists believe that when we change a person's attitude, we can change behavior. Strategies to optimize energy consumption focused on the psychological and sociological consumers in recent decades. These methods are considered along with technical and economic methods. Social marketing can be one of these methods. If you considered energy saving as a behavior, to encourage energy saving in consumer behavior must pay attention to the opinions and change attitudes. In this context, this paper is trying to take advantage of social marketing elements leads to the formation of attitudes and behaviors of consumers.

Business Strategies for Commercializing Renewable Energies

Orlando Richard, David Ford

Department of Renewable Energy, University of Nantes, France


 Due to increasing energy consumption, particularly in the construction sector, limited resources of fossil fuels and the environmental problems caused by their use, the use of renewable energy and clean is very important in the current situation. Government policies to support the development of renewable energy and related businesses, Business Solutions products and services related to renewable energy and marketing strategies related to its products and services for the managers of these businesses is incredibly important. Purpose of this paper is explained the strategies and business solutions for active business in the field of renewable energies.

The Role of Building Management System to Control and Optimize Energy Consumption

Gary Mankelow

School of business and management, university of Newcastle, Callaghan, Australia


 As a result of population growth and over-consumption of non-renewable resources and fossil fuel consumption, Environmental degradation and mismanagement in the planning and the needs of future generations has become to a disturbing phenomenon for governments and economic planners and this trend is not only a challenge in this era, and according to limitations of renewable energy sources has become a complex issue strategically in the world. Today’s, designers and engineers using various engineering sciences and information technology showcase special effects technology and beauty in the Home known as Smart home or green home. Building Management System expresses automation and smart grid that installed in a Home and includes a set of equipment, the central controller and transmission media including power lines, telephone, air and RF radio waves. Duty of smart management is monitoring and control of electrical equipment, protection, security and so on according priority is scheduled with Expressed various titles including the Green House, BAS, BACS, BEMS. This systems approach to energy efficiency and a symbol of peace, security and prosperity by the Western societies was raised in the late 70s and rapidly follow-up and implementation.

Relationship between Knowledge Management and Organizational Entrepreneurship in Entrepreneurial Organizations

Peter Ross

Department of international business and Asian studies, Griffith University, Nathan, Queensland, Australia


 Tourism is one of the most important sectors and factors in economical boom in many countries. High demand in this industry caused to emergence of many small and medium hotels and has provided entering the field of entrepreneurs as managers and owners of these hotels in the tourism industry. Also attention to this point that in various researches, less discussed entrepreneurial topics in these businesses, the importance of addressing this issue has doubled. In this paper, a comparative study of empirical research in the field of entrepreneurship in the tourism industry by looking at the small and medium-sized hotel business is discussed. Also, Effects of entrepreneurial characteristics, issues and problems facing entrepreneurs in the hotel industry and some demographic characteristics are discussed. at the end, presented Suggestions such as policy support from governments, investment and more attention of entrepreneurs and owners of the hotels in new technologies to improve marketing and competitive advantage.

Relationship between Depression and Critical Thinking

Mahdiye Sanaee Far, Esmat Masoudi Nadovshan

Phd Student of Course Curriculum Planning, Iran

Assistant Professor, Islamic Azad University, South Tehran Branch, Tehran, Iran


 The aim of this study is determine the relationship between depression as a mental health and critical thinking components master students in academic year 2012-2013. The statistical society in this study was all graduate students in curriculum planning at Azad University in Tehran. And Statistical sample sizes according to Krejcie & Morgan table were 181 students that through stratified random sampling were done. The research is descriptive and correlation. In order to measure the variables is used from the General Health Questionnaire Goldberg and California Critical Thinking (B) Form and data obtained by using Pearson correlation test and regression were analysis. Pearson correlation test results showed that between depressions with critical thinking exists positive and significant relationship.

Field Study Environmental and Economic Consequences of Power Generation by Wind

Ingmar Björkman, Adam Smale

Department of management and Economic, Swedish school of Economics, Helsinki, Finland


 Wind energy known as the purest and cheapest technology related to renewable energy. This technology like other technologies have Positive and negative environmental effects. In this study, the role of wind turbines in the deaths of birds and noise emissions and the important factors reducing the efficiency of wind turbines produce energy has been investigated. The results showed wind energy in comparison with other sources have much less Environmental consequences. The results showed governments financial support caused to Increase willingness to use these sources of energy.